Spotify IPO, Facebook closes 3rd party data deals & MTG splits into 2: this week in media

Spotify IPO, Facebook closes 3rd party data deals & MTG splits into 2: this week in media

Spotify IPOs at $26.5 billion

Spotify IPO’d as a direct listing (i.e. not raising any extra cash), trading down 10% by the end of the day at $149.01 and valuing the company at $26.5 billion.  Read more on Techcrunch here >>

Cambridge Analytica / Facebook fall out continues

The Cambridge Analytic data scandal fall out continues, as Zuckerberg confirms he would testify before Congress and Facebook announces plans to close all 3rd party data broker relationships.  Read more on FB here and CNN here >>

CBS bids for Viacom

CBS is set to make an all-stock offer for Viacom that prices the US company below its current market valuation, according to reports.  Read more on DigitalTVEurope here >>

Sweden’s MTG to split into 2

Modern Times Group (MTG) is to split in two, with its free and pay TV and studio activities folded into a separate company with its own stock market listing, leaving MTG itself to focus on eSports and digital video content.  Read more on DigitalTVEurope here >>

NetFlix to acquire Luc Besson’s French studio

Netflix is in advanced talks to acquire Luc Besson’s studio EuropaCorp.  Read more on DigitalTVEurope here >>

Dynamic floor optimisation & how to optimise revenue across exchanges more effectively [interview]

Dynamic floor optimisation & how to optimise revenue across exchanges more effectively [interview]

Wasted video ad impressions, lost revenues & how to fix video ad tech deficiencies [insight]

Wasted video ad impressions, lost revenues & how to fix video ad tech deficiencies [insight]