Axel Springer turns back on Google, Schibsted focuses on personlisation & Facebook closes its Oculus studio: this week in media

Axel Springer turns back on Google, Schibsted focuses on personlisation & Facebook closes its Oculus studio: this week in media

Axel Springer turns back on Google

Axel Springer is set to stop using Google’s ad server to generate advertising revenue and switch to one built by adtech company AppNexus as part of a wider partnership.  Read more on TheDrum >>

Facebook closes Oculus VR content studio

Oculus Story Studio, Oculus’ award-winning VR content studio is being shut down, Facebook announced this week. The studio’s 50 staffers are encouraged to apply for new jobs within Oculus, but all ongoing projects of the studio are being cancelled.  Read more on Variety >>

Schibsted doubles down on personalised homepages

After restructuring and centralising its product team, Schibsted is making a bet on personalisation by developing a publishing product with personalised homepages at the centre of it.  Read more on NiemanLab >>

Facebook & Google now take 1/5th of global advertising spend

New data was released this week revealing that Facebook and Google own 1/5 of all global advertising spend, totalling $106.3bn.  Read more on Guardian >>

Google changes its mobile ad sense policy

In a move that is widely seen as a step backwards, Google announced that it will now allow its 300×250 medium rectangle ads to be implemented above the fold on the mobile web, without resulting in AdSense violations.  Read more on TechCrunch >>

Canal+ and ProSieben report growth, Snapchat reports huge loss & Amazon pushes more home screens: this week in media

Canal+ and ProSieben report growth, Snapchat reports huge loss & Amazon pushes more home screens: this week in media

Upday hits 16 EU countries, Snapchat Discover reaches Germany & HuffPo gets a new look: this week in media

Upday hits 16 EU countries, Snapchat Discover reaches Germany & HuffPo gets a new look: this week in media