Guardian bins Facebook and Apple, Google to launch ad blocker & MTG profits up Sky profits down: this week in media

Guardian bins Facebook and Apple, Google to launch ad blocker & MTG profits up Sky profits down: this week in media

Guardian pulls out of Facebook’s Instant Articles & Apple News

After running a near 2 year trial of Facebook Instant Articles and Apple News, The Guardian newspaper has decided to pull publishing for these two platforms citing a conflict with ‘editorial and commercial objectives’ - their core objective being pushing users to their owned-website environment.  Read more on Digiday >>

Google to launch ad blocker

It was widely reported this week that Google is to launch an adblocking feature to the desktop and mobile versions of its Chrome web browser. The feature, which could be turned on by default, would block ads that don’t meet the standards set by the Coalition for Better Ads, such as pop-ups, prestitials, and auto-play videos that have sound.  Read more on NiemanLab >>

Facebook doubles down on AR & launches 360 camera

At Facebook’s F8 developer conference this week, Mark Zuckerberg doubled down on his bet on AR by announcing the launch of the ‘Camera Effects Platform’, a set of tools for outside developers to build augmented-reality apps.   Additionally Zuckerberg also unveiled their new 360 camera: the x24 and its smaller counterpart, the x6, are the latest designs in the Facebook Surround 360 family.  Read more on Business Insider >>

Sky profits down, MTG profits up.  Mediaset hit by losses

This week Scandinavian TV broadcaster MTG (The Modern Times Group) announced a 15% increase in operating income, Sky revealed a 11% slow down in profits driven by Premier League right’s costs and Italy’s MediaSet continues its troubles by revealing a €381 million loss from its Italian division.  Read more on DigitalTVEurope >>

Random news of the week: Google founder launches flying car

Google Founder Larry Page is set to launch a flying electric car ‘Kitty Hawk’ - designed to fly across water.  Watch video on Cheddar here >>

Insights into the European native advertising scene through the lens of Europe’s biggest native ad player [interview]

Insights into the European native advertising scene through the lens of Europe’s biggest native ad player [interview]

We're on holiday for the next week or so, Happy Easter!

We're on holiday for the next week or so, Happy Easter!