YouTube hits 1 billion milestone, Snap surges by 44% and Twitter doubles down on eSports: this week in media

YouTube hits 1 billion milestone, Snap surges by 44% and Twitter doubles down on eSports: this week in media

YouTube viewers hit 1 billion hours a day & launches TV streaming service

YouTube hit a significant milestone this week, announcing it now streams 1 billion hours of video a day, and in the same week announced the launch of a new live TV streaming service called Youtube TV, available only in the US initially and includes a cloud DVR with unlimited storage to save your favourite shows.  Read more on DigitalTVEurope >>

Snap share price surges 44% on opening

Snap Inc floated on the New York Stock Exchange on Thursday, surging 44% on the first day valuing the loss-making media company at $28 billion.  In 2016 Snap made losses of $514 million on revenues of $404.5 million.  Read more on Guardian >>

How Norway’s largest local media company grew its digital subscription business

Norway’s largest local media company, Amedia, announced information on its successful digital subscription strategy that has seen 700,000 aID accounts created, with 16,000 paid subscription sign ups in the first 3 weeks of this year alone.  Read more on Journalism.co.uk >>

WPP reports 3% growth

WPP announced 3% organic growth for 2016, compared to competitors IPG posting 5% organic growth and Omnicom at 3.5%.  Read more on MediaPost >>

Twitter doubles down on eSports

With the rise eSports estimated to be worth $1 billion this year, Twitter has announced a partnership with ESL and DreamHack to provide access to 1,500 hours of eSports.  Read more on TechCrunch >>

Behind the scenes of one of the fastest growing global media companies [interview]

Behind the scenes of one of the fastest growing global media companies [interview]

Life Support For Subscribers - using 'survival analysis' to help publishers build their subscription strategies [insight]

Life Support For Subscribers - using 'survival analysis' to help publishers build their subscription strategies [insight]